Product and brand design
In 30 seconds
The problem
An early-stage start-up with everything to build: no product, no brand, only assumptions.
What I did
As lead designer, I designed the whole game and created its brand universe: identity, 3D, trailer and socials.
The impact
A coherent game and a full brand universe, built from scratch.
Footium is a multiplayer football management game that is social, rewarding and competitive.
ContextStarting from scratch
Joining an early-stage start-up is never easy. Starting everything from scratch, and basing your design on assumptions, is never a simple task.
My main objective was to create a coherent and user-friendly game, in an intuitive way. My second objective was to create a brand and a full universe that reflects that game.
1. Product designThe game
2. Brand designA full universe
My main objective was to create a full universe that reflects the Footium game. The elements are used for socials, videos and more.
