Branding and SaaS design
In 30 seconds
The problem
A security SaaS in an old-school market, with a brand that no longer fit its modern positioning.
What I did
As principal designer, I led the rebrand, the new marketing website and the product redesign.
The impact
Brand, website and product aligned on one modern positioning, in about a year.
Zygon is a SaaS platform that helps companies secure and manage their SaaS applications.
It discovers every app in use, including shadow SaaS, manages user identities and access lifecycles, and automates provisioning workflows. The platform also enforces security best practices (MFA, SSO), supports access reviews, and simplifies compliance with standards like ISO 27001 or SOC 2.
My workTwo major subjects
For more than a year, I led the design for Zygon on two major subjects:
- Redesigning the Zygon brand to fit its new positioning: a modern tool that helps companies secure and manage their SaaS.
- Reflecting this new brand in the Zygon product, and adding new features to it.
1. BrandA new Zygon brand
2. Marketing websiteStanding out in an old-school market
To be more attractive after the rebranding, we updated the marketing website with a strong brand and style, to stand out from competitors in a market perceived as old-school. We explored multiple styles and chose a mix of illustrations and gradients, in a neo-brutalist style, to look modern and innovative.
3. SaaS designNew features and redesign
